Excavation & Septic Profits Podcast®

What does the future of septic treatment look like, and where do contractors fit in? Scott Andreasen sits down with Tim Wood of FujiClean to discuss advanced wastewater treatment, homeowner education, and the value of ongoing septic maintenance.Tim explains why maintenance should be presented as a benefit rather than a drawback, how FujiClean works with local distributors to train installers and operators, and why the first service visit is an opportunity to help homeowners understand their systems.The conversation also addresses misconceptions about compact treatment tanks, FujiClean's installation and maintenance approach, and Tim's perspective on the future of advanced treatment. Tim then walks through a CEN5 demonstration unit, explaining sedimentation, anaerobic media, aeration, and air-driven recirculation.For excavation and septic contractors, the practical takeaway is clear: technical knowledge matters, but explaining system value and providing dependable ongoing service matter too. Equipment selection, installation requirements, performance, and maintenance schedules must follow the specific model's documentation, local rules, and qualified design and service guidance.Learn more about FujiClean at FujiCleanUSA.com. Tim shares his contact email in the interview: tim@fujicleanusa.com.Want more qualified calls, better jobs, and a more predictable way to grow your excavation or septic business online? Visit Excavation Marketing Pros to see if we're a good fit, and subscribe to the Excavation & Septic Profits Podcast for more contractor conversations.

What happens to a septic business when the trucks are full and the treatment plant says no? Scott Andreasen welcomes Jon Jouvenaux, President of BBB Septic & Portable Toilets and founder of VibraWaste, to the Excavation & Septic Profits Podcast for a conversation about the future of septic, disposal economics, and turning operational problems into opportunities.Drawing on more than 30 years in the industry, Jon shares how rising dump fees and lost access to municipal facilities pushed BBB to develop its own clean water farm. He explains why disposal is about more than the fee per gallon: travel time, unloading delays, equipment downtime, and dependence on someone else's facility all affect a contractor's ability to keep working.Jon also tells the story behind the Muckraker, a vibratory screening system developed to remove troublesome trash and debris before downstream processing. From clogged pumps and wasted polymer to prototype failures and manufacturing hurdles, he shares the practical lessons behind the equipment and why an investment must fit an operator's workload, location, and disposal options.Key takeaways:Identify the work that earns the most with the least effort.Build referral relationships through networking and realtor education.Track call sources, new versus repeat customers, revenue, and overtime.Evaluate depots, bulk hauling, dewatering, and municipal partnerships.Consider how screening and faster unloading affect productivity.Learn why Jon sees opportunity in biosolids resource recovery.Looking ahead, Jon describes his team's work toward converting biosolids into a soil amendment and his hopes for addressing PFAS, microplastics, and pharmaceuticals. These are Jon's stated development goals and perspective, not independently verified treatment results. His guiding idea: "It's only waste if we waste it."Connect with Jon:BBB Septic & Portable ToiletsVibraWaste and the MuckrakerSubscribe to the podcast for more conversations with excavation and septic business owners. To learn about growing your business online, visit Excavation Marketing Pros.

Google PPC can be a valuable lead source for excavation and septic contractors—but only when the campaign, landing pages, tracking, and follow-up process are built to work together. Host Scott Andresen breaks down the practical setup decisions that help owners pursue higher-value work and measure what their ad spend is actually producing.In this episodeHow to determine which excavation and septic services make sense to advertise based on margin, close rates, and customer-acquisition economics.Why call, web-form, and Google Ads conversion tracking should be in place before ad spend begins.How to separate branded, general excavation, and service-specific searches into focused ad groups.Why keyword-specific, mobile-friendly landing pages should match the searcher’s intent.How broad, phrase, and exact match types—and negative keywords—help control lead quality.Why higher-value work is generally a better PPC fit, while lower-ticket work may not support the acquisition cost.How fast response, CRM pipeline management, and revenue attribution turn inquiries into measurable results.Which metrics matter most when optimizing: cost per lead, cost per customer, verified revenue, and ROI.Resources mentionedExcavation Marketing Pros Quick LinksSchedule an Accelerator SessionExcavation Marketing ProsWant help building a more measurable lead-generation system for your excavation or septic company? Schedule a conversation with Excavation Marketing Pros.

Josh Ommen of Circle J Septic shares how a life-saving liver transplant reshaped his perspective and led him to build a growing Arizona septic company from a used pump truck.In this Excavation & Septic Profits Podcast episode, Josh joins Scott Andreasen to discuss answering the phone, earning Google reviews, educating homeowners, building recurring maintenance, handling emergency calls, hiring dependable people, and moving from owner-operator to a scalable septic business.What you’ll hearJosh’s path from liver transplant recovery to launching Circle J Septic.Why answering the phone and earning reviews matter in emergency septic work.How a three-year maintenance cycle creates repeat business and fewer emergency calls.The staffing, equipment, and financing challenges behind growing beyond the one-truck stage.How Josh is building systems, dispatch, estimating, and SOPs to grow toward the next level.For more excavation and septic marketing resources, visit Excavation Marketing Pros. Ready to scale your business? Schedule a conversation.

Your next customer may find you through Google, an AI assistant, a website chat, or a text message. But if your response is slow—or their call goes to voicemail—that opportunity can go to another contractor.
In this episode of the Excavation & Septic Profits Podcast, Scott Andreasen breaks down how homeowners are finding and contacting contractors, and how to use AI and automation to turn more inquiries into real conversations with your team.
This practical workshop covers both sides of the challenge: getting found online and responding effectively after a lead comes in.
In this episode, you’ll learn:
How Google AI Overviews and AI assistants are changing the homeowner’s search journey
Why reviews, detailed service pages, project case studies, and a technically sound website matter for online visibility
How missed calls and slow follow-up send potential jobs to competitors
How phone calls, text messages, website chat, email, and social messages can feed one connected follow-up system
What an AI-assisted septic lead qualification and callback-booking conversation sounds like
Where to set boundaries: approved answers, service areas, booking rules, emergency escalation, and human handoffs
Which workflows to build first: missed-call text-backs, website lead responses, quote follow-ups, appointment reminders, and old-lead reactivation
How to measure progress through response time, booked appointments, and time saved
The goal is not to replace your people. It is to remove delays, create a clear next step for the customer, and give your team more time for the conversations that require human judgment and trust.
Start with one missed opportunity, build one complete workflow, and measure what changes.
Want help applying this to your excavation or septic business? Book an Accelerator Call: https://excavationmarketingpros.com/schedule
Explore more resources: https://excavationmarketingpros.com/

Kim Turner went from a career in law enforcement to building Turner Septic Services from the ground up.  
In this episode, Kim shares what it was really like entering the septic industry with little experience, buying her first truck, learning through costly mistakes, and ultimately building one of New England’s most recognizable septic brands.
We discuss:
Her transition from law enforcement to entrepreneurship
What happened during her first septic jobs
The risks she took to launch the business
How Turner Septic expanded its team and operations
The economics of running a successful septic company
Managing seasonality in a home-service business
Hiring and developing a strong team
Using social media to stand out in a traditional industry
The story behind “We Get Sh*t Done”
Her experience as a woman in the trades
The biggest mistakes she made along the way
What she would do differently if she were starting over today
This is an honest, insightful conversation for anyone building a septic, home-service, blue-collar, local-service, or trades business.  Get free resources for septic contractors at https://excavationmarketingpros.com/

Most excavation and demolition contractors see broken concrete as waste. Micah Tysver sees an opportunity to reduce costs, create a valuable product, and generate additional profit.
In this episode of the Excavation & Septic Profits Podcast, Scott Andreasen sits down with Micah, founder of Crush Mode Aggregate Solutions, to discuss the business of crushing and screening. Micah explains when processing your own material makes financial sense, how to calculate your true cost per ton, and why contractors may be losing money by hauling usable concrete away.
They also discuss:
• When to buy, rent, or pass on crushing equipment• How recycled concrete can become a profitable product• Why screening is often the real production bottleneck• When contractors need a bigger machine versus a better process• How modern technology makes crushers easier to operate• What to look for in a dependable equipment dealer• Why training and ongoing support matter after the sale• How contractors can attract and develop younger workers• The realities of building and owning a specialized business
If you own an excavation, demolition, dirt work, aggregate, quarry, or recycling operation, this episode will help you recognize profitable opportunities hiding inside material you may currently consider waste.
Learn more about Crush Mode Aggregate Solutions at https://crush-mode.com.
For help generating more qualified opportunities and building a predictable customer-acquisition system for your excavation or septic business, visit https://ExcavationMarketingPros.com.

In this episode of the Excavation & Septic Profits Podcast, Megan Throckmorton- known as the "Septic Queen" shares the practical playbook behind building a stronger, more trusted septic business.
 
Megan explains how consistent Google reviews, a reliable 24/7 service model, and disciplined day-to-day operations can create a reputation that drives more calls and supports sustainable growth. She also discusses the mindset required to lead through demanding service work, earn customer trust, and make smart decisions as the business expands.
 
Whether you operate a septic company, excavation business, or another home-service operation, this conversation offers grounded ideas you can apply to improve visibility, serve customers better, and build a business that is ready for the next stage of growth.

What separates a $1 million septic company from a $10 million one?
In this episode of the Excavation Profits Podcast, Scott Andreasen sits down with Micah Findley, co-founder of HomeField Onsite Environmental, to break down what actually changes as a septic business scales.
The conversation covers the transition from owner-operator to CEO, building the right team, improving operations, creating recurring revenue, understanding customer acquisition costs, using technology and AI, and developing a business that can grow without depending on the owner for every decision.
Micah also shares his perspective on the biggest bottlenecks that keep septic companies stuck, what successful operators do differently, and where he sees the industry heading over the next several years.
Topics include:
• What separates a $1M septic company from a $10M company• The biggest growth bottlenecks in septic• When the owner needs to step out of day-to-day operations• Hiring and building a leadership team• Marketing, lead generation, and customer acquisition costs• Pricing, sales, and customer lifetime value• Recurring revenue and maintenance agreements• Operational efficiency and truck economics• Technology and AI in the septic industry• Building a business that is scalable and valuable
If you own a septic, excavation, or onsite wastewater company and want to build a more profitable and scalable business, this episode offers a practical look at what it takes to make the jump to the next level.

Is your Google Business Profile actually generating qualified local leads, or is it simply sitting online incomplete and underused?  Get free resources
In this episode, Scott Andreasen breaks down how excavation and septic contractors can optimize their Google Business Profile to improve visibility in Google Search and Maps, generate more qualified calls, and turn local searches into booked jobs.
You will learn how to:
Select the right categories, services, and service areas
Improve your chances of appearing in the Google Maps 3-pack
Build a consistent customer review system
Use job-site photos to create trust and increase engagement
Publish Google Posts that support your most profitable services
Avoid common mistakes that can hurt your local rankings
Track calls, activity, and results from your profile
This episode is designed specifically for excavation, septic, drainage, and site-preparation contractors who want a practical plan for getting more value from one of their most important local marketing assets.