Excavation Profits Podcast®

How to Get Found, Build Trust, and Win More Jobs Online
Most excavation and septic contractors aren't losing jobs because they're bad at what they do.
They're losing jobs because they're invisible.  Get free resources here. 
In this episode of the Excavation Profits Podcast, Scott Andreasen breaks down the exact Local Search System used to help excavation and septic contractors show up when homeowners, builders, and developers are actively searching for services like land clearing, septic installation, grading, excavation, drainage solutions, and site preparation.
You'll learn why Google Maps visibility has become one of the most important lead sources for contractors, how a properly optimized Google Business Profile can generate calls without paying for ads, and why many contractors struggle to rank despite having a good reputation in their community.
Scott explains the key components of a successful local search strategy, including service-area optimization, review generation, local SEO, website authority, citations, content creation, and conversion-focused websites that turn visitors into leads.
Whether you're relying heavily on referrals or looking to create a more predictable lead generation system, this episode provides practical insights to help your company become the obvious choice in your local market.
In This Episode:
Why local search is one of the highest-intent lead sources available
How Google decides which contractors appear in Maps results
Common mistakes that prevent contractors from ranking
Optimizing your Google Business Profile for maximum visibility
The role reviews play in generating more calls
Building location and service pages that rank
How local citations strengthen your online presence
Turning website visitors into qualified leads
Creating a long-term marketing asset instead of renting leads
If you want more qualified calls, better jobs, and a stronger presence in your market, this episode will show you how local search can become one of the most valuable growth channels in your business.
Listen now and discover how to dominate your local market, outrank competitors, and create a predictable flow of excavation and septic leads.
#ExcavationProfitsPodcast #LocalSEO #GoogleBusinessProfile #GoogleMaps #ExcavationMarketing #SepticMarketing #LeadGeneration #ContractorMarketing #ExcavationContractor #SepticContractor #BusinessGrowth #ExcavationMarketingPros

Hiring the wrong marketing agency can cost an excavation or septic contractor thousands of dollars, months of wasted time, and a steady stream of low-quality leads that never turn into real jobs. Get free resources here.
In this episode of Excavation Profits Podcast, we break down what contractors should look for before signing with a marketing agency. You’ll learn the difference between a general agency and one that understands the excavation and septic industry, why cheap leads are not always good leads, and how to spot red flags before you get locked into a bad agreement.
We also cover the questions every contractor should ask, including how the agency tracks results, what they know about your services, how they handle follow-up, and whether they can help you attract the kind of jobs you actually want.
Whether you’re looking for more septic installs, excavation projects, land clearing jobs, drainage work, or full-site prep opportunities, this episode will help you make a smarter decision and choose a marketing partner who understands how your business really works.
 
 

In this episode, I break down the exact system excavation and septic contractors are using in 2026 to generate consistent leads and book higher-value jobs using AI and digital marketing.  Get free resources here.
This training comes from a live workshop where I walk through how to build your marketing plan step-by-step—so you can eliminate slow seasons, stop relying only on referrals, and finally take control of your pipeline.
If your phone isn’t ringing consistently or you feel like you’re guessing where your next job is coming from, this episode will show you a better way.
Inside this episode, you’ll learn:
How to reverse-engineer your revenue goals into the exact number of leads and jobs you need
The AI tools contractors are using right now to create content, follow up faster, and close more jobs
How to dominate local Google searches in your service area
What your website must include to turn clicks into calls
Why speed-to-lead is now one of the biggest factors in winning jobs
We also cover real-world examples of contractors increasing reviews, improving their online presence, and landing bigger, more profitable projects using these systems.
If you’re serious about growing your excavation or septic business in 2026, this episode gives you a clear, practical roadmap you can start using immediately.

In this episode of the Excavation Profits Podcast, Scott Andreasen interviews Andrew Drish, founder of SmartCrewHQ—an all-in-one construction management software built specifically for small to mid-sized excavation and heavy equipment contractors.
SmartCrewHQ helps contractors simplify time tracking, job costing, and crew management through an easy-to-use mobile platform designed for field teams, not office staff.
Andrew shares how contractors can move away from paper timecards and disconnected systems by using tools like GPS-based time tracking, real-time job cost visibility, and integrated reporting—all designed to reduce admin time and improve profitability.
If you’re running a crew and feel like you’re constantly guessing where your money is going, this episode will give you a clearer path to running more efficient, profitable projects.

Most excavation and septic contractors think they have a marketing problem.  
Most of the time, they do not.
In this episode of the Excavation Profits Podcast, I sit down with leadership expert Justin Maust to talk about the real reason contractor businesses stall out and stay stuck.   
Justin works with leadership teams to help them gain clarity, build accountability, and create real traction in their companies. In this conversation, we break down what that actually looks like inside a blue-collar business.  Learn about him here https://www.entrelegacygroup.com
We cover:
• Why the owner often becomes the bottleneck• The leadership gaps that quietly limit growth• How to create clarity from the office to the field• What breaks first when contractors scale too fast• How to build a business that runs without you approving everything
If you are constantly putting out fires, answering every question, and feeling like growth only creates more chaos, this episode will hit home.
This is not about marketing tactics.
It is about leadership, systems, and building a company that can grow without burning you out.
If you want to move from operator to true business owner in your excavation or septic company, this one is worth your time.  Get helpful marketing resources here https://excavationmarketingpros.com/quicklinks

If you’re a septic installer relying on referrals, word of mouth, or inconsistent marketing, this episode breaks down what predictable install demand actually requires.  Get helpful resources here https://excavationmarketingpros.com
In this briefing, we cover:
• Why most septic marketing fails after 30–60 days• The real math behind install capacity and profit per job• What “optimization” actually means in the first 90 days• Why guarantees attract the wrong buyers• The systems required to turn inquiries into booked installs
This is not a marketing pep talk.
It’s an operator-level discussion about what it takes to build consistent install flow in your service area -  and who this type of growth is actually right for.
If you’re established, answer the phone, and have capacity to grow, this will make sense.
If you’re looking for shortcuts, it won’t.

This episode is for established septic company owners already generating leads who are still losing jobs to price shoppers.  Get helpful resources here.
We break down why most septic businesses don’t actually have a pricing problem- they have a positioning and segmentation problem. When the same offer is shown to two very different buyers, margins get crushed and sales teams blame “competition.”
In this conversation, we walk through:
Why running ads alone doesn’t fix low-margin installs
How established septic companies separate price-sensitive vs quality-driven buyers
When Good / Better / Best works—and when it actively hurts conversions
How inspection guarantees change buyer behavior
Why emailing quotes kills deals (and what replaces it)
The review-call process that filters tire kickers before they waste your time
This is not theory or sales hype.It’s how real septic operators align marketing, sales, and offer structure so better jobs self-select.
This episode is not for beginners or price-only operators.It’s for owners with crews, systems, and real lead volume who want higher-quality work - not just more calls.

Ready to make 2026 the year your excavation or septic business finally dominates online? In this action-packed episode of the Excavation Profits Podcast®, we walk you through how to create your own 2026 digital marketing plan that drives consistent, high-value leads and turns slow seasons into growth opportunities. You’ll learn the latest trends, proven strategies, and step-by-step methods to maximize your lead flow from your website and digital channels, so you can stop worrying about “gaps between work” and start forecasting real revenue.  Get more resources at 
We break down:
What a winning 2026 internet marketing plan looks like specifically for excavation & septic pros
How to set measurable goals for your business growth over the next 12 months
Key tactics for attracting high-value, ready-to-hire customers online
How AI and modern automation can help you get ahead of competition
Tips for building out your strategy live with a workbook you can use forever in your business
Whether you’re tired of chasing leads, want to hire more crews, or are ready to expand into new markets, this episode gives you the tools to take massive action and walk into 2026 with a clear, executable plan.

In this episode of the Excavation Profits Podcast, we're joined once again by Clint Mundt, founder of Septilink, along with special guest Chris Ragsdale of Septic iQ, a forward-thinking septic maintenance provider who’s using Septilink in the field to grow his business and serve clients more proactively.
You’ll hear firsthand how this innovative monitoring system is being applied in real-world operations and why it’s becoming a game-changer for septic contractors looking to scale, differentiate, and generate recurring revenue.
Inside this episode:
How Chris implemented Septilink in his workflow
Real business results: time saved, emergency calls reduced, and new revenue created
Why this tech helps contractors stand out from competitors
How Septilink supports better service contracts and customer retention
Where septic and wastewater technology is heading next
Whether you're a seasoned septic pro or just exploring how tech can give your business an edge—this episode is packed with insights you don’t want to miss.
🎧 Tune in now to learn how to turn smarter monitoring into stronger margins.
🔗 Learn more about Septilink:https://www.septilink.com/products
📞 Connect with the guests:Clint Mundt (Septilink)📧 clint@septilink.com📧 dealer@septilink.com📞 (469) 916-2650
Chris Ragsdale (Septic iQ)📧 chris@septiciq.com

In this episode of the Excavation Profits Podcast, Scott explains how excavation and septic contractors can maximize lead flow using Google PPC, even in competitive markets or slower seasons.
You will learn:• The best Google Ads structure for high-quality excavation and septic leads• How to choose keywords that attract big-ticket jobs• How to avoid wasting ad spend on unqualified clicks• The follow-up process that turns more leads into booked appointments• Examples of contractors generating consistent $20K to $100K jobs• The most common Google PPC mistakes contractors make today
If you install septic systems, dig foundations, clear land, or handle full site prep, this episode gives you the roadmap for predictable growth.
Subscribe for more weekly excavation and septic marketing insights.Learn more at ExcavationMarketingPros.com