Excavation Profits Podcast®

Today’s episode is all about one of the most powerful tools in your toolbox—Facebook ads. I’m walking you through exactly how we use Facebook to drive consistent leads for excavation and septic contractors just like you.  Get free resources here.
We’ll cover everything from what kinds of ads work best, how to target the right audience, what kind of budget you need, and how to follow up with leads to turn them into paying customers.
If you’ve ever felt like you’re throwing money at ads without getting anything back—or you’ve never run a Facebook ad in your life—this episode is going to give you the full blueprint.
Let’s dive in.

🚨 Updated for February 2025! If you're running an excavation, demolition, or septic business, chances are you're missing out on high-quality leads because of outdated or ineffective Google Ads strategies. Get free resources here.  In this episode, we break down:
✔️ The must-have 2025 Google Ad strategy to keep your pipeline full of premium leads. (90% of business owners get this wrong!)✔️ How to leverage your existing online assets—website, social media, and reviews—to maximize PPC ad success.✔️ Two new Google Ad hacks that will make your business OMNIPRESENT across all platforms in your service area. (Your competitors don’t know about these yet!)
Don’t waste another dollar on ads that don’t convert. Tune in now and start getting the leads your business deserves! 🎧💰

Join us on this Episode of the Excavation Profits Podcast with Phil Paul, founder of I Dig Best, and user Matt Hiskeys as they explore innovative technology transforming the excavation industry. Discover how advanced sensors and automation enhance precision and efficiency, allowing contractors to manage multiple jobs and reduce labor costs. Phil shares insights on overcoming development challenges and the future of autonomous excavation technology. Tune in to learn how I Dig Best is revolutionizing the way excavation work is done!  Hosted by Scott Andreasen of Excavation Marketing Pros.

In this episode, we break down the ultimate 2025 Internet Marketing Plan crafted specifically for excavation and septic contractor businesses! 🚜 Get free resources here:  https://excavationmarketingpros.com/quicklinks If you’re ready to grow your leads, boost your revenue, and outpace your competition, this episode is packed with proven strategies you can’t afford to miss. Plus, we’re sharing a FREE workbook to help you implement these steps and stay on track for success.
Here’s What We Cover:
✅ Powerful marketing strategies tailored for excavation and septic pros✅ How to effectively use tools like Google Ads, Facebook, and SEO✅ Proven tips for generating high-quality leads and maximizing ROI✅ Key trends and actionable insights to dominate in 2025
No matter your specialty—excavation, septic installs, grading, or demolition—this marketing plan is designed to help you grow and thrive in 2025.
Make sure to follow the show for more expert tips and strategies to help excavation and septic businesses achieve long-term success.
#ExcavationMarketing #SepticContractors #BusinessGrowth #DigitalMarketing2025 #LeadGeneration

In this episode of the Excavation Profits Podcast, we’re joined by Clint Mundt, the innovative founder of Septilink technology. Clint shares his fascinating journey from the wireless and telematics industry to the septic industry—a path sparked by his own septic system issues. Recognizing the need for better septic monitoring and maintenance solutions, Clint developed Septilink, a game-changing technology that helps homeowners and septic professionals alike.
Here’s what you’ll learn in this episode:
Clint's Inspiration: How his personal septic challenges led to the birth of Septilink.
How Septilink Works: A revolutionary external monitoring system that sends real-time data to the cloud, alerting users to potential issues before they escalate.
Key Features: Monitoring air pressure, pump run times, and other critical metrics to ensure proactive maintenance.
Benefits for All: Homeowners gain peace of mind and avoid costly repairs, while septic professionals can offer premium services and stay ahead of problems.
Business Insights: Clint dives into Septilink’s pricing model, including hardware costs and subscription fees.
Overcoming Challenges: The hurdles Clint faced introducing this technology to the septic industry and the valuable lessons he learned.
Live Demo: A sneak peek into the Septilink mobile app and its powerful data-tracking capabilities.
Future Expansion: Clint’s vision for scaling Septilink beyond Texas into commercial and industrial applications.
Whether you’re a septic professional looking to differentiate your services or simply curious about innovative solutions in the industry, this episode is packed with valuable insights.

In this episode, we dive deep into the essentials of building and scaling a successful service business with insights from Brian Harding, author of Service Industry Success.
Key Takeaways:
Understand your financials, especially gross margin, during your startup phase.
Shift from being an expert in your trade to becoming a true business owner by mastering delegation.
Develop a clear vision and organizational chart to guide growth decisions.
Prioritize customer needs and wants to build a compelling brand.
Train and empower a leadership team to operate without constant owner involvement.
Navigate critical growth stages carefully, avoiding disengagement too soon or mentoring too late.
Embrace mentorship and learn from mistakes as part of your entrepreneurial journey.
Key Quotes:
"If the company is going, if it's losing money, like nothing else matters."
"We say we want freedom, but we really want control."
"Procedures in the service world are generally not helpful because there are so many variables."
"The business over the long term needs you to [stay engaged], but if you don't do it today, there's no consequence tomorrow."
Resources Mentioned:
Service Industry Success by Brian Harding
Service Industry Success podcast
serviceindustrysuccess.com
Free hiring webinar: freehiringwebinar.com
This episode is packed with actionable advice for entrepreneurs in the service industry. Don't miss it!  For Excavaton or septic marketing resources click here
 
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Get your free resources from this podcast here. 
Here's what you'll learn:
1. Challenges Septic Business Owners Face: - Referral-based, word-of-mouth businesses in competitive local markets - No unique selling point, bidding wars to lower prices - Inconsistent sales cycle, equipment sitting idle, layoffs, no business growth
2. Facebook Strategies: - Clean up personal profile, avoid controversial content - Use Facebook Marketplace to sell septic systems - Create a private Facebook group to establish yourself as the local septic expert
3. Google Strategies: - Optimize your Google Business Profile (GBP) - Importance of online reviews and responding to them - Automate review requests from your customer list - Optimize your GBP with product listings and regular updates
4. Key Takeaways: - Actionable, no-cost strategies to drive leads and sales for your septic business - Focus on Facebook and Google as the primary platforms - Importance of taking action and implementing the strategies presented
 

Join us as we sit down with Weston Zimmerman, CEO of SynkedUP, to uncover his game-changing method for helping contractors quote more profitable projects in just 10 minutes—no spreadsheet required! In this episode, Weston breaks down his revolutionary approach to simplifying the quoting process while maximizing profits. Whether you're a contractor or business owner, you won't want to miss these actionable insights that can transform how you bid on jobs and increase your bottom line. http://synkedup.com/resources

In this episode, we sit down with Weston Zimmerman, co-founder of SynkedUP, to dive into the innovative software transforming the way contractors operate. Weston shares how SynkedUP empowers contractors to streamline their bidding process, allowing them to accurately estimate project costs, manage resources, and ultimately win more jobs. We discuss the revolutionary features of the software, including real-time job costing, automated scheduling, and seamless communication tools that keep teams synced up from start to finish. Tune in to learn how SynkedUP is helping contractors save time, boost profits, and stay competitive in today’s fast-paced industry.

Tom Reber from The Contractor Fight recently shared a wealth of insights on the Excavation Profits Podcast. Get free resources here.  Covering everything from business and personal life balance to marketing, sales, and staying focused, Tom also delves into his observations on the current industry trends and his predictions for the future. These 44 minutes could be one of the best time investments you make all year.