Excavation & Septic Profits Podcast®

Josh Ommen of Circle J Septic shares how a life-saving liver transplant reshaped his perspective and led him to build a growing Arizona septic company from a used pump truck.In this Excavation & Septic Profits Podcast episode, Josh joins Scott Andreasen to discuss answering the phone, earning Google reviews, educating homeowners, building recurring maintenance, handling emergency calls, hiring dependable people, and moving from owner-operator to a scalable septic business.What you’ll hearJosh’s path from liver transplant recovery to launching Circle J Septic.Why answering the phone and earning reviews matter in emergency septic work.How a three-year maintenance cycle creates repeat business and fewer emergency calls.The staffing, equipment, and financing challenges behind growing beyond the one-truck stage.How Josh is building systems, dispatch, estimating, and SOPs to grow toward the next level.For more excavation and septic marketing resources, visit Excavation Marketing Pros. Ready to scale your business? Schedule a conversation.

Your next customer may find you through Google, an AI assistant, a website chat, or a text message. But if your response is slow—or their call goes to voicemail—that opportunity can go to another contractor.
In this episode of the Excavation & Septic Profits Podcast, Scott Andreasen breaks down how homeowners are finding and contacting contractors, and how to use AI and automation to turn more inquiries into real conversations with your team.
This practical workshop covers both sides of the challenge: getting found online and responding effectively after a lead comes in.
In this episode, you’ll learn:
How Google AI Overviews and AI assistants are changing the homeowner’s search journey
Why reviews, detailed service pages, project case studies, and a technically sound website matter for online visibility
How missed calls and slow follow-up send potential jobs to competitors
How phone calls, text messages, website chat, email, and social messages can feed one connected follow-up system
What an AI-assisted septic lead qualification and callback-booking conversation sounds like
Where to set boundaries: approved answers, service areas, booking rules, emergency escalation, and human handoffs
Which workflows to build first: missed-call text-backs, website lead responses, quote follow-ups, appointment reminders, and old-lead reactivation
How to measure progress through response time, booked appointments, and time saved
The goal is not to replace your people. It is to remove delays, create a clear next step for the customer, and give your team more time for the conversations that require human judgment and trust.
Start with one missed opportunity, build one complete workflow, and measure what changes.
Want help applying this to your excavation or septic business? Book an Accelerator Call: https://excavationmarketingpros.com/schedule
Explore more resources: https://excavationmarketingpros.com/

Kim Turner went from a career in law enforcement to building Turner Septic Services from the ground up.  
In this episode, Kim shares what it was really like entering the septic industry with little experience, buying her first truck, learning through costly mistakes, and ultimately building one of New England’s most recognizable septic brands.
We discuss:
Her transition from law enforcement to entrepreneurship
What happened during her first septic jobs
The risks she took to launch the business
How Turner Septic expanded its team and operations
The economics of running a successful septic company
Managing seasonality in a home-service business
Hiring and developing a strong team
Using social media to stand out in a traditional industry
The story behind “We Get Sh*t Done”
Her experience as a woman in the trades
The biggest mistakes she made along the way
What she would do differently if she were starting over today
This is an honest, insightful conversation for anyone building a septic, home-service, blue-collar, local-service, or trades business.  Get free resources for septic contractors at https://excavationmarketingpros.com/

Most excavation and demolition contractors see broken concrete as waste. Micah Tysver sees an opportunity to reduce costs, create a valuable product, and generate additional profit.
In this episode of the Excavation & Septic Profits Podcast, Scott Andreasen sits down with Micah, founder of Crush Mode Aggregate Solutions, to discuss the business of crushing and screening. Micah explains when processing your own material makes financial sense, how to calculate your true cost per ton, and why contractors may be losing money by hauling usable concrete away.
They also discuss:
• When to buy, rent, or pass on crushing equipment• How recycled concrete can become a profitable product• Why screening is often the real production bottleneck• When contractors need a bigger machine versus a better process• How modern technology makes crushers easier to operate• What to look for in a dependable equipment dealer• Why training and ongoing support matter after the sale• How contractors can attract and develop younger workers• The realities of building and owning a specialized business
If you own an excavation, demolition, dirt work, aggregate, quarry, or recycling operation, this episode will help you recognize profitable opportunities hiding inside material you may currently consider waste.
Learn more about Crush Mode Aggregate Solutions at https://crush-mode.com.
For help generating more qualified opportunities and building a predictable customer-acquisition system for your excavation or septic business, visit https://ExcavationMarketingPros.com.

In this episode of the Excavation & Septic Profits Podcast, Megan Throckmorton- known as the "Septic Queen" shares the practical playbook behind building a stronger, more trusted septic business.
 
Megan explains how consistent Google reviews, a reliable 24/7 service model, and disciplined day-to-day operations can create a reputation that drives more calls and supports sustainable growth. She also discusses the mindset required to lead through demanding service work, earn customer trust, and make smart decisions as the business expands.
 
Whether you operate a septic company, excavation business, or another home-service operation, this conversation offers grounded ideas you can apply to improve visibility, serve customers better, and build a business that is ready for the next stage of growth.

What separates a $1 million septic company from a $10 million one?
In this episode of the Excavation Profits Podcast, Scott Andreasen sits down with Micah Findley, co-founder of HomeField Onsite Environmental, to break down what actually changes as a septic business scales.
The conversation covers the transition from owner-operator to CEO, building the right team, improving operations, creating recurring revenue, understanding customer acquisition costs, using technology and AI, and developing a business that can grow without depending on the owner for every decision.
Micah also shares his perspective on the biggest bottlenecks that keep septic companies stuck, what successful operators do differently, and where he sees the industry heading over the next several years.
Topics include:
• What separates a $1M septic company from a $10M company• The biggest growth bottlenecks in septic• When the owner needs to step out of day-to-day operations• Hiring and building a leadership team• Marketing, lead generation, and customer acquisition costs• Pricing, sales, and customer lifetime value• Recurring revenue and maintenance agreements• Operational efficiency and truck economics• Technology and AI in the septic industry• Building a business that is scalable and valuable
If you own a septic, excavation, or onsite wastewater company and want to build a more profitable and scalable business, this episode offers a practical look at what it takes to make the jump to the next level.

Is your Google Business Profile actually generating qualified local leads, or is it simply sitting online incomplete and underused?  Get free resources
In this episode, Scott Andreasen breaks down how excavation and septic contractors can optimize their Google Business Profile to improve visibility in Google Search and Maps, generate more qualified calls, and turn local searches into booked jobs.
You will learn how to:
Select the right categories, services, and service areas
Improve your chances of appearing in the Google Maps 3-pack
Build a consistent customer review system
Use job-site photos to create trust and increase engagement
Publish Google Posts that support your most profitable services
Avoid common mistakes that can hurt your local rankings
Track calls, activity, and results from your profile
This episode is designed specifically for excavation, septic, drainage, and site-preparation contractors who want a practical plan for getting more value from one of their most important local marketing assets.

How to Get Found, Build Trust, and Win More Jobs Online
Most excavation and septic contractors aren't losing jobs because they're bad at what they do.
They're losing jobs because they're invisible.  Get free resources here. 
In this episode of the Excavation Profits Podcast, Scott Andreasen breaks down the exact Local Search System used to help excavation and septic contractors show up when homeowners, builders, and developers are actively searching for services like land clearing, septic installation, grading, excavation, drainage solutions, and site preparation.
You'll learn why Google Maps visibility has become one of the most important lead sources for contractors, how a properly optimized Google Business Profile can generate calls without paying for ads, and why many contractors struggle to rank despite having a good reputation in their community.
Scott explains the key components of a successful local search strategy, including service-area optimization, review generation, local SEO, website authority, citations, content creation, and conversion-focused websites that turn visitors into leads.
Whether you're relying heavily on referrals or looking to create a more predictable lead generation system, this episode provides practical insights to help your company become the obvious choice in your local market.
In This Episode:
Why local search is one of the highest-intent lead sources available
How Google decides which contractors appear in Maps results
Common mistakes that prevent contractors from ranking
Optimizing your Google Business Profile for maximum visibility
The role reviews play in generating more calls
Building location and service pages that rank
How local citations strengthen your online presence
Turning website visitors into qualified leads
Creating a long-term marketing asset instead of renting leads
If you want more qualified calls, better jobs, and a stronger presence in your market, this episode will show you how local search can become one of the most valuable growth channels in your business.
Listen now and discover how to dominate your local market, outrank competitors, and create a predictable flow of excavation and septic leads.
#ExcavationProfitsPodcast #LocalSEO #GoogleBusinessProfile #GoogleMaps #ExcavationMarketing #SepticMarketing #LeadGeneration #ContractorMarketing #ExcavationContractor #SepticContractor #BusinessGrowth #ExcavationMarketingPros

Hiring the wrong marketing agency can cost an excavation or septic contractor thousands of dollars, months of wasted time, and a steady stream of low-quality leads that never turn into real jobs. Get free resources here.
In this episode of Excavation Profits Podcast, we break down what contractors should look for before signing with a marketing agency. You’ll learn the difference between a general agency and one that understands the excavation and septic industry, why cheap leads are not always good leads, and how to spot red flags before you get locked into a bad agreement.
We also cover the questions every contractor should ask, including how the agency tracks results, what they know about your services, how they handle follow-up, and whether they can help you attract the kind of jobs you actually want.
Whether you’re looking for more septic installs, excavation projects, land clearing jobs, drainage work, or full-site prep opportunities, this episode will help you make a smarter decision and choose a marketing partner who understands how your business really works.
 
 

In this episode, I break down the exact system excavation and septic contractors are using in 2026 to generate consistent leads and book higher-value jobs using AI and digital marketing.  Get free resources here.
This training comes from a live workshop where I walk through how to build your marketing plan step-by-step—so you can eliminate slow seasons, stop relying only on referrals, and finally take control of your pipeline.
If your phone isn’t ringing consistently or you feel like you’re guessing where your next job is coming from, this episode will show you a better way.
Inside this episode, you’ll learn:
How to reverse-engineer your revenue goals into the exact number of leads and jobs you need
The AI tools contractors are using right now to create content, follow up faster, and close more jobs
How to dominate local Google searches in your service area
What your website must include to turn clicks into calls
Why speed-to-lead is now one of the biggest factors in winning jobs
We also cover real-world examples of contractors increasing reviews, improving their online presence, and landing bigger, more profitable projects using these systems.
If you’re serious about growing your excavation or septic business in 2026, this episode gives you a clear, practical roadmap you can start using immediately.