Excavation Profits Podcast®

In this episode of Excavation Profits Podcast we sit down with John Seaman—founder of JC Property Professionals and the force behind Dig to Dollars Coaching—to unpack what it really takes to grow and scale an excavation business in today’s market.
You’ll hear John’s raw, behind-the-scenes journey:🔹 How he went from hands-on operator to respected business owner🔹 The biggest mistakes most excavation contractors make when trying to grow🔹 Why lead generation is broken for most companies—and what actually works🔹 How to stop being the cheapest bid and start winning the right jobs🔹 Building a crew that actually shows up and takes pride in their work🔹 When to delegate, how to scale, and how to finally break past the $1M ceiling
Plus, John shares the #1 mindset shift every contractor needs to make if they want to stop spinning their wheels and start building a business that runs without them.
🚀 Whether you’re a solo operator or leading a growing crew, this episode is packed with actionable insights, tough truths, and inspiring wins from someone who’s been there and now helps others do it too.
🎧 Hit play, take notes, and get ready to dig deeper into the dollars.
#ExcavationBusiness #ContractorPodcast #DigToDollars #BlueCollarLeadership #ConstructionMarketing

If you're an excavation or septic contractor and you're not getting consistent leads from your Google Business Profile, you're leaving money in the dirt.  Get free resources here.  This podcast is your step-by-step guide to turning your free Google listing into a lead-generating machine. Learn how to rank higher in local searches, get more 5-star reviews, post the right content, and show up when homeowners are searching for services like yours. No fluff—just proven strategies to help you dominate your local market, fill your calendar, and grow your business the smart way.

How AI Is Changing the Game for Septic Contractors – Live with NOWRA 
In this episode, I sit down with the National Onsite Wastewater Recycling Association (NOWRA) to talk about how AI is transforming digital marketing for septic contractors. If you’ve been relying on word-of-mouth or outdated strategies to find new jobs, this episode is for you.
We cover the most common marketing mistakes contractors are making, how to get your business found on Google, and how AI tools can help you follow up faster, close more jobs, and stay booked out. Whether you’re a one-truck operator or running a growing team, you’ll walk away with practical steps you can start using today.
 Learn how to generate more leads, rank higher online, and future-proof your business with smart marketing systems.
This isn’t theory—these are real strategies working for septic companies right now.

Today’s episode is all about one of the most powerful tools in your toolbox—Facebook ads. I’m walking you through exactly how we use Facebook to drive consistent leads for excavation and septic contractors just like you.  Get free resources here.
We’ll cover everything from what kinds of ads work best, how to target the right audience, what kind of budget you need, and how to follow up with leads to turn them into paying customers.
If you’ve ever felt like you’re throwing money at ads without getting anything back—or you’ve never run a Facebook ad in your life—this episode is going to give you the full blueprint.
Let’s dive in.

🚨 Updated for February 2025! If you're running an excavation, demolition, or septic business, chances are you're missing out on high-quality leads because of outdated or ineffective Google Ads strategies. Get free resources here.  In this episode, we break down:
✔️ The must-have 2025 Google Ad strategy to keep your pipeline full of premium leads. (90% of business owners get this wrong!)✔️ How to leverage your existing online assets—website, social media, and reviews—to maximize PPC ad success.✔️ Two new Google Ad hacks that will make your business OMNIPRESENT across all platforms in your service area. (Your competitors don’t know about these yet!)
Don’t waste another dollar on ads that don’t convert. Tune in now and start getting the leads your business deserves! 🎧💰

Join us on this Episode of the Excavation Profits Podcast with Phil Paul, founder of I Dig Best, and user Matt Hiskeys as they explore innovative technology transforming the excavation industry. Discover how advanced sensors and automation enhance precision and efficiency, allowing contractors to manage multiple jobs and reduce labor costs. Phil shares insights on overcoming development challenges and the future of autonomous excavation technology. Tune in to learn how I Dig Best is revolutionizing the way excavation work is done!  Hosted by Scott Andreasen of Excavation Marketing Pros.

In this episode, we break down the ultimate 2025 Internet Marketing Plan crafted specifically for excavation and septic contractor businesses! 🚜 Get free resources here:  https://excavationmarketingpros.com/quicklinks If you’re ready to grow your leads, boost your revenue, and outpace your competition, this episode is packed with proven strategies you can’t afford to miss. Plus, we’re sharing a FREE workbook to help you implement these steps and stay on track for success.
Here’s What We Cover:
✅ Powerful marketing strategies tailored for excavation and septic pros✅ How to effectively use tools like Google Ads, Facebook, and SEO✅ Proven tips for generating high-quality leads and maximizing ROI✅ Key trends and actionable insights to dominate in 2025
No matter your specialty—excavation, septic installs, grading, or demolition—this marketing plan is designed to help you grow and thrive in 2025.
Make sure to follow the show for more expert tips and strategies to help excavation and septic businesses achieve long-term success.
#ExcavationMarketing #SepticContractors #BusinessGrowth #DigitalMarketing2025 #LeadGeneration

In this episode of the Excavation Profits Podcast, we’re joined by Clint Mundt, the innovative founder of Septilink technology. Clint shares his fascinating journey from the wireless and telematics industry to the septic industry—a path sparked by his own septic system issues. Recognizing the need for better septic monitoring and maintenance solutions, Clint developed Septilink, a game-changing technology that helps homeowners and septic professionals alike.
Here’s what you’ll learn in this episode:
Clint's Inspiration: How his personal septic challenges led to the birth of Septilink.
How Septilink Works: A revolutionary external monitoring system that sends real-time data to the cloud, alerting users to potential issues before they escalate.
Key Features: Monitoring air pressure, pump run times, and other critical metrics to ensure proactive maintenance.
Benefits for All: Homeowners gain peace of mind and avoid costly repairs, while septic professionals can offer premium services and stay ahead of problems.
Business Insights: Clint dives into Septilink’s pricing model, including hardware costs and subscription fees.
Overcoming Challenges: The hurdles Clint faced introducing this technology to the septic industry and the valuable lessons he learned.
Live Demo: A sneak peek into the Septilink mobile app and its powerful data-tracking capabilities.
Future Expansion: Clint’s vision for scaling Septilink beyond Texas into commercial and industrial applications.
Whether you’re a septic professional looking to differentiate your services or simply curious about innovative solutions in the industry, this episode is packed with valuable insights.

In this episode, we dive deep into the essentials of building and scaling a successful service business with insights from Brian Harding, author of Service Industry Success.
Key Takeaways:
Understand your financials, especially gross margin, during your startup phase.
Shift from being an expert in your trade to becoming a true business owner by mastering delegation.
Develop a clear vision and organizational chart to guide growth decisions.
Prioritize customer needs and wants to build a compelling brand.
Train and empower a leadership team to operate without constant owner involvement.
Navigate critical growth stages carefully, avoiding disengagement too soon or mentoring too late.
Embrace mentorship and learn from mistakes as part of your entrepreneurial journey.
Key Quotes:
"If the company is going, if it's losing money, like nothing else matters."
"We say we want freedom, but we really want control."
"Procedures in the service world are generally not helpful because there are so many variables."
"The business over the long term needs you to [stay engaged], but if you don't do it today, there's no consequence tomorrow."
Resources Mentioned:
Service Industry Success by Brian Harding
Service Industry Success podcast
serviceindustrysuccess.com
Free hiring webinar: freehiringwebinar.com
This episode is packed with actionable advice for entrepreneurs in the service industry. Don't miss it!  For Excavaton or septic marketing resources click here
 
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Get your free resources from this podcast here. 
Here's what you'll learn:
1. Challenges Septic Business Owners Face: - Referral-based, word-of-mouth businesses in competitive local markets - No unique selling point, bidding wars to lower prices - Inconsistent sales cycle, equipment sitting idle, layoffs, no business growth
2. Facebook Strategies: - Clean up personal profile, avoid controversial content - Use Facebook Marketplace to sell septic systems - Create a private Facebook group to establish yourself as the local septic expert
3. Google Strategies: - Optimize your Google Business Profile (GBP) - Importance of online reviews and responding to them - Automate review requests from your customer list - Optimize your GBP with product listings and regular updates
4. Key Takeaways: - Actionable, no-cost strategies to drive leads and sales for your septic business - Focus on Facebook and Google as the primary platforms - Importance of taking action and implementing the strategies presented