Excavation Profits Podcast®

In this episode, we dive deep into the essentials of building and scaling a successful service business with insights from Brian Harding, author of Service Industry Success.
Key Takeaways:
Understand your financials, especially gross margin, during your startup phase.
Shift from being an expert in your trade to becoming a true business owner by mastering delegation.
Develop a clear vision and organizational chart to guide growth decisions.
Prioritize customer needs and wants to build a compelling brand.
Train and empower a leadership team to operate without constant owner involvement.
Navigate critical growth stages carefully, avoiding disengagement too soon or mentoring too late.
Embrace mentorship and learn from mistakes as part of your entrepreneurial journey.
Key Quotes:
"If the company is going, if it's losing money, like nothing else matters."
"We say we want freedom, but we really want control."
"Procedures in the service world are generally not helpful because there are so many variables."
"The business over the long term needs you to [stay engaged], but if you don't do it today, there's no consequence tomorrow."
Resources Mentioned:
Service Industry Success by Brian Harding
Service Industry Success podcast
serviceindustrysuccess.com
Free hiring webinar: freehiringwebinar.com
This episode is packed with actionable advice for entrepreneurs in the service industry. Don't miss it!  For Excavaton or septic marketing resources click here
 
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Get your free resources from this podcast here. 
Here's what you'll learn:
1. Challenges Septic Business Owners Face: - Referral-based, word-of-mouth businesses in competitive local markets - No unique selling point, bidding wars to lower prices - Inconsistent sales cycle, equipment sitting idle, layoffs, no business growth
2. Facebook Strategies: - Clean up personal profile, avoid controversial content - Use Facebook Marketplace to sell septic systems - Create a private Facebook group to establish yourself as the local septic expert
3. Google Strategies: - Optimize your Google Business Profile (GBP) - Importance of online reviews and responding to them - Automate review requests from your customer list - Optimize your GBP with product listings and regular updates
4. Key Takeaways: - Actionable, no-cost strategies to drive leads and sales for your septic business - Focus on Facebook and Google as the primary platforms - Importance of taking action and implementing the strategies presented
 

Join us as we sit down with Weston Zimmerman, CEO of SynkedUP, to uncover his game-changing method for helping contractors quote more profitable projects in just 10 minutes—no spreadsheet required! In this episode, Weston breaks down his revolutionary approach to simplifying the quoting process while maximizing profits. Whether you're a contractor or business owner, you won't want to miss these actionable insights that can transform how you bid on jobs and increase your bottom line. http://synkedup.com/resources

In this episode, we sit down with Weston Zimmerman, co-founder of SynkedUP, to dive into the innovative software transforming the way contractors operate. Weston shares how SynkedUP empowers contractors to streamline their bidding process, allowing them to accurately estimate project costs, manage resources, and ultimately win more jobs. We discuss the revolutionary features of the software, including real-time job costing, automated scheduling, and seamless communication tools that keep teams synced up from start to finish. Tune in to learn how SynkedUP is helping contractors save time, boost profits, and stay competitive in today’s fast-paced industry.

Tom Reber from The Contractor Fight recently shared a wealth of insights on the Excavation Profits Podcast. Get free resources here.  Covering everything from business and personal life balance to marketing, sales, and staying focused, Tom also delves into his observations on the current industry trends and his predictions for the future. These 44 minutes could be one of the best time investments you make all year.

On this episode of the Excavation Profits Podcast, special guest Ron Nussbaum reveals the secrets of effective communication that help construction businesses run successful projects and maintain happy customers. He also introduces his game-changing software, BuildComs, which is revolutionizing construction communication as we know it.   Learn more about BuilderComs here.

In this episode of the "Excavation Profits Podcast," we dive into "7 Keys To Successfully Transfer Your Excavation Business To Your Kids" with expert Jonathan Goldhill. Get free resources for your excavation, septic or heavy construction business here.  Learn essential strategies to ensure a smooth, profitable, and harmonious transition of your family business to the next generation. Tune in for invaluable insights and practical advice!

How To Leverage Automation & AI To Triple Your Lead flow & Sales For Excavation & Septic! Get free resources here. 
In this podcast, you'll discover:
- What to automate and why- How to leverage automation & AI to qualify your best leads- Tools that will do the automating & artificial intelligence- Several secret tactics that take just minutes to drive high-value leads today
 

 
Excavation and septic contractors can greatly benefit from utilizing Google Local Services Ads (LSAs) to get guranteed leads for their business and enhance their online presence and attract more customers. Get our free resources here.  Here's how they can win with Google Local Services Ads:
Visibility: LSAs appear at the very top of Google search results, above even traditional paid ads. This prime positioning increases visibility and ensures that your business is prominently featured when potential customers search for excavation or septic services in your area.
Trust and Credibility: Google verifies the credentials of businesses that participate in LSAs, including licensing and background checks. This verification process instills trust and confidence in potential customers, assuring them that they are hiring a reputable and reliable contractor for their excavation or septic needs.
Targeted Reach: LSAs target users based on their location and the services they're searching for, ensuring that your ads are seen by individuals in your service area who are actively seeking excavation or septic services. This targeted approach maximizes the effectiveness of your advertising efforts and increases the likelihood of attracting qualified leads.
Pay Per Lead: With LSAs, you only pay for qualified leads that directly result from your ad, such as phone calls or messages from interested customers. This pay-per-lead model ensures that you're only spending your advertising budget on tangible results, making it a cost-effective option for excavation and septic contractors.
Enhanced Profile: LSAs allow you to create a detailed business profile that showcases your expertise, services offered, customer reviews, and contact information. A well-crafted profile can differentiate your business from competitors and persuade potential customers to choose your services over others.
Easy Management: Google provides tools and resources to easily manage your LSAs, allowing you to track performance metrics, adjust your advertising strategy, and respond to customer inquiries efficiently. This streamlined management process saves time and effort, allowing you to focus on delivering exceptional excavation and septic services.

Welcome to a powerful episode of Excavation Profits Podcast by Excavation Marketing Pros. Host Scott Andreessen offers insightful strategies to help excavation and septic business owners leverage Meta, formerly Facebook, to elevate their digital marketing.  Get free resources for your excavation or septic business here.
This episode is a part of our groundbreaking 2024 Digital Dominance Method designed specifically for Excavation and Septic Contractors. We tackle common issue like post invisibility, poor audience response, and quality of leads. Our comprehensive plan aims to obliterate these issues and guide you to digital dominance.
Our discussion equips listeners to increase quantity and quality of leads through Meta, while debunking myths around the platform’s effectiveness. We also answer audience's queries, addressing common difficulties faced in online marketing.
We demonstrate successful strategies implemented by excavation and septic businesses and share real instances of how these strategies boost business revenue. Lastly, we provide a potent dose of practical, actionable Meta tips to maximize leads and sales, aligning with Excavation Marketing Pros’ mission to triple the sales of 500 excavation and septic companies over the next five years.
Discover the power of content optimization, and the integration of WhatsApp and Instagram to expand your reach. Learn how to optimize your business page, engage with your audience, and utilize Facebook's automated messaging features to improve business efficiency.
Get insights into humanizing your business and keeping your potentials engaged with unique content such as drone footage and demolition videos. Understand effective ad strategies and KPI lead tracking to aid in smart business decisions.
Complete with an online business analysis, including online visibility, keyword ranking, directory listings, online reviews and reputation, social presence, and website conversion effectiveness – this episode is a treasure trove of knowledge. Propel your excavation or septic business to great heights with our comprehensive guide!