The New Google PPC Playbook for Excavation and Septic Contractors

In this episode of the Excavation Profits Podcast, Scott explains how excavation and septic contractors can maximize lead flow using Google PPC, even in competitive markets or slower seasons.

You will learn:
• The best Google Ads structure for high-quality excavation and septic leads
• How to choose keywords that attract big-ticket jobs
• How to avoid wasting ad spend on unqualified clicks
• The follow-up process that turns more leads into booked appointments
• Examples of contractors generating consistent $20K to $100K jobs
• The most common Google PPC mistakes contractors make today

If you install septic systems, dig foundations, clear land, or handle full site prep, this episode gives you the roadmap for predictable growth.

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